![]() ![]() For example, videos on Instagram’s IGTV can be up to 10 minutes in length for most accounts and up to an hour long for larger accounts. People spend a lot of time on their phones, and vertical videos are an effective way to reach your audience across social networks.Īs a marketer or advertiser, keep your social channel in mind when creating your vertical video ads and content. If you’re in the video marketing, social media, or content marketing realms, vertical online videos should be on your radar. And social media platforms - most notably Instagram Stories, TikTok, and Snapchat - now primarily feature videos viewed vertically. Vertical videos are styled to fit the vertical screens of your mobile devices (without having to rotate them) and can create a very immersive user experience.īuild your social media marketing strategy.Īn eye-catching, full-screen video can stop someone from scrolling past your content on their Instagram feed. While feature films and TV shows are shot in a traditional widescreen landscape format ideal for TVs and movie theaters, the rise of mobile viewing is changing the way people consume media. I hope you find this little tip helpful in keeping your videos looking professional once they have been published to your website or anywhere else.If you spend time on social media, you’ve certainly noticed the rise of vertical videos. ![]() Setting player aspect ratio is as simple as that! When you have sized your player correctly, all your black bars should be out of your life. The Brightcove Player is automatically responsive, but can be set to a fixed height and width if desired) (Note: Smart players need to be configured to be responsive. Lastly, if the player you are using has not been configured to be responsive, which means that the player automatically resizes for the device on which you’re watching it, you will want to enter the exact size from the spreadsheet. Simply enter either the height or width of your video, and it will tell you what the other dimension should be in order to maintain a 16:9 aspect ratio. We’ve provided a simple spreadsheet that does the hard computational work for you. If you’re watching a video- someone’s else’s video on someone else’s website, of course - that has black lines around it, you’ll know that they simply need to adjust the player size to match the aspect ratio of the video itself. The good news? This complex problem of pixels and ratios is actually very easy to solve. In fact, if your player and video are even 1 pixel off in either the height or width, you’ll see black bars around your video. If you play a 4:3 SD video in a 16:9 player, you’re going to have black bars on the sides. All this means is that for every 4 pixels that your video is wide, it is 3 pixels tall. Before the HD revolution, we shot video in Standard Definition (SD) which used a 4:3 aspect ratio. That 16:9 ratio means that for every 16 pixels you go wide, you have to add 9 pixels to your height. HD footage uses a 16:9 aspect ratio - what is known as “widescreen” which also includes resolutions known as 4K, 1080, and 720. In today’s day and age, most video is shot in high definition (HD). The reason you get these black bars is because your player and your video are not the same aspect ratio. ![]() Not to mention the huge waste of real estate. But what’s this? Why are there those pesky little black bars either on the top and bottom or the two sides? Nothing screams “I don’t know what I’m doing” like seeing black bars around your video. We’ve all seen it on “other people’s” websites: a beautifully produced video, embedded on a page. ![]()
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